Top Takeaways: Measure What Matters

Top Takeaways from Measure What Matters:

- This book helps teams: aim high —> move fast —> excel

- How: try —> fail fast —> track success —> measure what matters

- Teaches how to use OKRs (objectives and key results) to set common goals for your team and achieve them

- Objectives: what we want to achieve (generally need to be specific/concrete, detailed, significant, motivational

- Key Results: how we go about achieving our objective ( must track and monitor success and/or failure so need to be quantitative/metric driven, time specific, concrete) ie. Revenue, growth, customer activity/engagement, market share, etc.

- What stood out for me: be flexible (some objectives must be met, but some are aspirational - designed to push you out of comfort zone and may be unattainable) it’s okay to change course on KRs if some objectives need to be discarded/altered

- Effective OKR systems connect the team/org’s mission and vision to clear common goals that team members can align with, and an OKR culture amounts to self governed accountability

- OKRs allow you to focus and commit to priorities, hold yourself accountable in a measurable way, align as a team to work together towards common goals, and push outside your comfort level to reach new highs

- Ideas are a dime a dozen...EXECUTION is EVERYTHING.